SS26

“ Spring brings colour, crisp air, and new beginnings. For SS26, I wanted to bring together a natural blend of city life and the light, wind, and sea of the Norwegian coast — where colours feel soft and clean, and the styles stay true to yourself. "

      - Wei Ma, Founder and Designer, Mawei 

 

The campaign was shot by Adam Reis on the Norwegian south coast, where the raw beauty of rocks, wind, and waves sets the scene — a space where timelessness, solitude, and melancholy meet the clean lines, soft structure, and contemporary feel of the cashmere collection.